Jeff Bagato

Work from the Gonch Project

The Images: the Gonchlog

From Jeff Bagato:

“The images are part of another phase of the Gonch project: the Gonchlog. I go through consumer magazines and cut out the five letters of “gonch” and glue them onto accounting paper. The intention is to draw out that key nonsense word from these propaganda vehicles in order to find the way forward. Or something like that. I’ve done about 200 of these images so far; the ones here are the first six that I did. The biggest hurdle is finding cheap secondhand magazines, having exhausted the local supply. Not too many thrift stores carry mags anymore.”

 

Gonch-001

 

Gonch-002

 

Gonch-003

 

Gonch-004

 

Gonch-005

 

Gonch-006

 

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